Site Map
By focusing on targeted traffic through Search Engine Optimization, a business can increase its website’s visibility towards the type of visitors that have a specific need or interest that can be met.
Keyword Research & Analysis
SEO begins with a website’s marketing goals to see what type of traffic or market segment the business is looking to attract. Who are the potential customers, and what keywords are they going to use in their search queries to locate your website?
SEO Marketing Plan
This Site Promotion Plan will help you define your marketing and promotion goals for your site. It will also help you put together you site optimization strategy by organizing your choices for your keyword search phrases.
Website Navigation
Building on the results of your keyword research, how are you going to organize your website. A good strategy is to focus each page on its own keyword phrase.
Website Ranking & Content
What sort of information are you going to share with your target audience? The content of your website is crucial when it comes to optimizing. This not only goes for search engines, but also for your target audience. The more relevant information you provide on each topic that correlates to a keyword phrase, the better your chances of achieving a top ranked site.
Tags & Optimized Websites
There are several types of tags used in search engine optimization; title tags, meta-tags and alt tags to name a few. These tags contain brief descriptions of the content of your website, and are relevant to your keyword research results.
Meta Tag Maker
This Meta Tag Maker will put the content of your tags into a format that can be copied and pasted directly into your web page.
Web Design & SEO Ranking
The search engine robots have trouble interpreting certain types of programming, such as javascripts, pages dynamically generated from a database, flash files, and frames, to name a few – anything that is not straight text. If the robot can’t read the information, it hinders the optimization of your site. However, there are work-arounds for these issues.
Search Engine Submission
It is important to submit your site to the major search engines and multiple directories out on the internet, especially ones geared toward your region and / or special interest of your web site.
Spiders & Directories
Learn more about search engines, the difference between robots and spiders versus directories and how they operate.
Link Building
One of the factors that determines your site’s rank is the number and types of sites linking to you. Most of the time these links reflect positively upon your ranking, but sometimes, the wrong kind of link can count against your optimization strategy.
Professional SEO
There are many components to optimizing a site for the search engines, and there are those who try and beat the system by outsmarting the robots. Sometimes they get away with it, but there is always the chance that the robots will discover these hidden tricks. If you get caught, you get booted from the search engine.
Ongoing Web Promotion
Search Engine Optimization is an important factor of web promotion, but it is not the only one. Like any marketing plan, promoting your site takes time. What other promotion strategies can you be utilizing while the search engines are on their way to ranking your site?
SEO Tools & Resources
This page contains SEO Tools and resources that may help you optimize and promote your web site.
